It's no secret that the Ford Motor Company needs some wins. Last year's launch of the Explorer was a production and quality disaster. It's struggled with a low stock price and generally negative views from Wall Street investors. The F-Series trucks have lost ground to Ram. Its 2019 profits were down 99 percent from the previous year. And no automaker is doing great during the pandemic.
One answer to this is the new F-150. The other is the new 2021 Ford Bronco. That's been teased out on the car blogs seemingly for the past 500 years now, but it's finally set to debut on Monday. It, along with its smaller, soft-roader crossover brother the Bronco Sport, will tap into Boomer and Millennial nostalgia and the all-important SUV market. It's a huge deal for Ford.
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