Ford has released in internal quality study that executives say show that FoMoCo’s quality is on par with Honda and Toyota. The study, conducted by RDA Group, of Detroit, shows that Ford’s brands improved 8 percent from last year with a combined average of 1,284 things-gone-wrong per 1,000 vehicles during the first three months of ownership.
Ford says that that compares with 1,250 things gone wrong for Honda and Toyota.
Ford is overcoming “the perception gap on our quality, the perception gap on how green we are, the perception gap around the technology and the features that we have in the vehicle,” said Mark Fields, Ford’s president of the Americas.
Ford is also launching a new advertising campaign called “Drive One” that touts its quality in order to get consumers to reconsider Ford vehicles.
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