FoMoCo will be cutting back on the number of available equipment combinations on its 2009 models. Jim Farley, Ford’s marketing chief, told Automotive News that Ford will reduce its vehicle order combinations by more than 50 percent. That means all of Ford’s nameplates will have fewer options and more standard features and you can’t customize your Ford the way you want it.
Ford will be using sales data to determine the most popular configurations. CEO Mulally hopes that the move will help dealers keep less inventory and will make ordering a vehicle easier for...
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