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Genesis has many achievements that it can be proud of.

It has taken the top spot in J.D. Power’s IQS survey for the last four years and has launched a number of very attractive products on the market. The next big thing for the premium manufacturer is called electrification and it turns out Genesis wants to skip a step in the process of going zero-emission.

Most of the mainstream manufacturers use plug-in hybrids as a transitional step towards full battery-electric vehicles. The South Koreans have no plans to develop hybrids or plug-in hybrids, however, and this was confirmed by the brand’s CEO for America, Mark Del Rosso, who recently spoke to media representatives in an online conference call.



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Genesis Says It's Skipping Hybrids Moving Directly To EVs

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