Honda is on a mission to redesign its SUV and truck models for the United States, in order to bring in buyers who are willing to pay premiums for rugged, off-road models such as the Ford Bronco or F-150 Raptor.
In the past few years, U.S. customers have clearly shifted their interest towards large models with all-wheel drive, beefed-up suspensions, big grilles and body cladding.
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