When Takahiro Hachigo returned to Japan in March after years overseas to be the new CEO of Honda Motor Co., he didn’t rush out to buy a new car, Honda brand or otherwise.Indeed, even months later, the self-confessed car-crazy veteran chief engineer remains probably one of the few automotive executives anywhere without his own set of wheels.
But Honda’s car-less CEO is holding out for a reason.
“There is a model I want, which will, as I have told you, be launched this autumn,” Hachigo said during his first media roundtable this month “I will wait.”
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