Hyundai Says Equus Sedan To Be Only Offered In Hyundai Exclusive Dealerships

-Hyundai will use its new $50,000-plus Equus sedan to help persuade dealers to upgrade their stores and to encourage more of them to become exclusive to the brand.

Only exclusive dealerships will be eligible to sell the rear-wheel-drive luxury car, says Dave Zuchowski, sales chief at Hyundai Motor America. And dealers must sell the Equus in a separate, upgraded portion of the showroom.

"We didn't think a luxury channel was the way to go," Zuchowski says. "From an investment standpoint, we like the concept of a showroom within a showroom."

The Equus will go on sale in the fall as Hyundai's new top-of-the-line model. The brand's most expensive vehicle now is the Genesis sedan, with a price ranging from $33,800 to $40,300, including shipping.


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