First, they steal the ad show at this year's SuperBowl and tonight Hyundai struck hard again, as the lead sponsor of the Academy Awards.
They took us back into the luxury car executive offices and let us watch the usual suspects grimace at the fact the Genesis won the North American Car of the year award.
In my eyes, they picked a great marketing/ad campaign and two brilliant venues to showcase it on.
All the world was watching.
But the multi-million dollar question I would like to pose is...
In this economy, where NO one is buying anything, will any of this marketing brilliance be remembered or rewarded with sales?
My guess is no, but YOU are the experts, so let us know if this HUGE cash stimulus they've placed at the Super Bowl and Academy Awards has a big payoff for them or did they spit into he wind?
2009 BMW 7-Series USA Press Launch Photo Gallery
2009 BMW 7-Series European Press Launch Photo Gallery
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