If You Were In Charge Of Lexus, How Would You Save Them From An Aging Demographic?

Lexus could be headed for trouble.

Revered by an aging owner base but lacking exciting vehicles to draw new buyers, Toyota's luxury marque is beginning to look like another prestige brand that followed its original customers to death's door: Buick.

 "Lexus is Buick in training," said Rebecca Lindland of IHS Global Insight. "Lexus made its name with baby boomers. They're aging, and the average age of Lexus owners is increasing with them.

"Lexus hasn't been able to supplement the baby boomers' loyalty with younger buyers. They've tried with vehicles like the IS sport sedan, but they haven't been able to penetrate younger buyers."

The median age of a Lexus owner is 56, according to data from consultant AutoPacific. That's more than a decade younger than Buick, but years older than the median BMW, Infiniti or Audi buyer.