I say not so much. The company knows it needs to strike a balance between the core, historical buyer, i.e., baby boomers, and a new audience. But GM design chief Ed Wellburn wants a car that appeals to younger buyers so much that I am afraid he’ll forget us old guys. He seems to think that it’s the car’s design that is holding it back. I think he’s dead wrong.
The thing that is holding back the Corvette is GM’s abysmal marketing of the car. The Corvette division itself is doing a good job. Their recent success on race circuits, release of the Nürburgring track video, etc., is all good. But GM hasn’t devoted enough of its corporate resources to social media, and to the right messaging. The Corvette is one of the fastest cars on the track. That message needs to be trumpeted. Beyond that, with the 2012 model, Chevy introduced the new 4LT leather package that will help younger people get over the problem with GM’s famous plastic interiors.
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