THE ALL NEW VOLVO S80 CHALLENGES THE CLASS WITH SCANDINAVIAN LUXURY
Volvo is now unveiling the first pictures of the all new Volvo S80. The S80 makes its entry onto the market with a dynamic design language, firm focus on premium comfort, smooth driving properties and world-class safety.
A V8 engine in combination with all-wheel drive, and an entirely new in-line six, powers Volvo's bid to attract this most demanding segment of car buyers.
The all new Volvo S80 will be unveiled at the international motor show in Geneva, February 28th, with a North American debut at the New York International Auto Show, April 12th. Sales start for the United States is planned for the end of 2006.
“The all new S80 is entering an immensely tough segment where the competition is razor-sharp and the customers have very high expectations. We are now challenging the best in the segment with a very special car. It radiates what we call ‘Scandinavian Luxury,’ clean and elegant lines and intelligent functionality where every single detail has been designed with the user’s well-being in mind,” says Fredrik Arp, President and CEO of Volvo Cars, headquartered in Gothenburg, Sweden.
Inviting and Intelligent
According to Volvo, "Scandinavian Luxury," radiates a different, more human prestige by combining aesthetics and technology in an inviting and intelligent way.
In the all new Volvo S80, the attributes of luxury are expressed through: simple yet elegant design; technology that gives the user practical benefit or sheer enjoyment in every single detail; and, a sense of responsibility in the form of world-class safety and environmental care.
“The new S80 is about evolutionary design. All the shapes and materials represent a continuous development of our design language. On the outside we have given the S80 a more, youthful and dynamic stance. Inside we have created an even more inviting atmosphere with refined materials and colors that blend smoothly with smart, user-friendly technology,” explains Volvo Cars’ design director Steve Mattin.
