J.D. Power Reports:
Appealing Vehicles are Critical to Automakers' Success as They Sell Faster, Command Higher Prices and Lead to Higher Customer Loyalty
Volkswagen Group Receives Five Model-Level Awards, GM Receives Four, and Ford Receives Three; Porsche Ranks Highest among Nameplates
WESTLAKE VILLAGE, Calif.: 24 July 2013 -- The most appealing vehicles tend to remain on dealer lots for shorter periods, command higher transaction prices, and are more likely to create owner loyalty when they are ultimately traded-in, according to the J.D. Power 2013 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today.
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