You only have to look at the popularity of such cars as the Volkswagen Golf GTI and Ford Focus ST/RS to understand that there is serious money in the hot-hatch segment. Not surprisingly, Kia is now reportedly considering launching its own hot hatch based on the recently revealed 2012 Kia Rio.
Speaking with Autocar, Kia’s marketing and product planning chief, Benny Oeyen, said a sportier version of the new Rio could help boost Kia’s image, especially in Europe where such cars are most popular. Other variants Oeyen hinted at during his interview included a convertible and coupe.
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