Toyota Motor Corps Lexus, dethroned by BMW and Mercedes as the U.S. luxury sales leader, aims to remake itself with models more like performance cars and less like family cars, leading to a new IS sport sedan intended to lure entry-level drivers who would otherwise buy German.
Enlarge image Lexus Puts Performance First to Lure Younger Luxury Buyer

The 2014 IS arrives midyear with features derived from an intense racetrack analysis with its German rivals. The redesigned car has a lower seating position, a stiffer frame and a “spindle” grille that’s the new face of Lexus.

“Every development decision was based on achieving and then exceeding, ever higher levels of fun to drive,” Naoki Kobayashi, the engineer who managed its development, said in a briefing in Austin, Texas.

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LOST IN THE CROWD? Lexus New IS Falls Short In Swaying Buyers From German Brands

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