The Market research company Anderson Analytics has asked 1000 college students in America from were they think the brands are from.
According to the Anderson Analytics, cell phone and car brands are among the most misidentified.
Only 18,5% knew that Land Rover is British. 58,4% thought it was an American car. About the same numbers goes for Volvo and SAAB. Only 18,5% and 16,5% knew that they were Swedish. Roughly half of them thought they were German brands.
But they did also fail to recognize some American brands. 42 % thought Motorola came from Japan. At leased that was far better then for the Scandinavian rivals, Ericsson and Nokia. Only 10 % recognized Ericsson as a Swedish brand and as few as 4,4% knew that Nokia was from Finland.
Lexus did quite all right compared to the previous mentioned car manufactures, 37.3% of the students said it was from Japan. Most people thought how ever that Hyundai was also from Japan. Only 24,5% knew it was from South Korea.
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