Recently, the team at Lexus administered a survey on the all new 2008 Lexus IS-F. The survey was specifically targeted to the enthusiast demographic with questions ranging from but not limited to color choices and option packages. About 1,500 people participated in this rare opportunity.
It was pretty obvious the majority of the votes came from the males in their 20’s, with the age group of 30-39 in second and the 40-49 group in third. Along with a healthy list of standard features on the IS-F, most of the enthusiasts chose the “Option C” package which includes the Mark Levinson audio package, headlamp washers, intuitive park assist and the 5th generation navigation with backup camera. These results aren’t surprising as many of the prospective and current 2nd generation IS owners special order their vehicle with these options.
Editors Note: Notice the age bracket, While this works well for the IS350 crowd, will the typical 20-29 male have the financial resources to buy this car? The M Series (the target of this car) appeals to an older crowd with the financial resources to spend.
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