Our good friends over at FT86 club got their hands on a leaked Scion internal memo detailing pricing and options for the 2013 FR-S due in June.
Priced at $24,200 the FR-S is set to stack up favorably against the competition but will it have what it takes to establish a loyal following? Scion simply never has lived up to the expectations that parent company Toyota has originally planned and the FR-S is hoping to change that.
Is this a step in the right direction? Could Scion be turned into an enthusiast brand? Is Scion better off revamping the rest of the line up in favor of a new halo car?
Read below and be the judge:
To: All Scion Dealers March 20, 2012
Subject: 2013MY Scion FR-S Price Announcement
Scion is pleased to announce the starting price of $24,200 for the highly awaited 2013MY Scion.
FR-S which will arrive at Scion dealerships in June. Even with DPH, the starting price is still under $25,000!
2013MY Scion FR-S Highlights:
This high performance sports car is the fifth model to join the Scion family. Inspired by the
Toyota AE86, FR-S is designed around the core goal of achieving, “Pure Balance.” This
balance begins with the use of the world’s only front-engine, rear-wheel drive configuration
using a flat boxer engine.
Some of the great standard features on FR-S include:
• 2.0 liter, 200 horsepower, naturally aspirated four-cylinder boxer engine
• Toyota’s cutting edge D-4S injection system with direct and port
injection
• 6-speed manual transmission that offers quick precise shifts with a short
throw
• 6-speed automatic transmission with rev-match and steering-wheel
mounted paddle shifters
• Torque Sensing Limited Slip Differential
• 17-inch alloy wheels and ventilated disc brakes
FR-S’s interior ****pit instantly exudes a “sports car” feel. The front sports seats are shaped to
accommodate manual shifting and support longitudinal and lateral G-force. The leather
wrapped 3-spoke sports steering wheel, utilizes the smallest diameter in the Scion lineup.
The idea of “Pure Balance” is further realized by FR-S’s lightweight design and compact size.
This allows the car to be quick and nimble into and out of corners. This combination is further
proof that Scion is truly “Bringing the Sport Back to the Car.”
The FR-S will be available in seven colors including Raven, Asphalt, Hot Lava, Argento,
Ultramarine, Firestorm and Whiteout.
Pricing Summary Documents:
MSRP for the FR-S six-speed manual and six-speed sequential automatic transmissions are $24,200 and $25,300 respectively.
Model Transmission Description 2013 Base
MSRP
6253 6MT FA20 $24,200
6252 6AT FA20 $25,300
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee
Pricing will be announced to the public on Thursday, March 22, 2012. Please keep this
information confidential until Thursday, March 22, 2012. Pricing details will be available in
the Scion FR-S Price Guides posted in the “Secure Area” for Dealer Principals on Dealer Daily.
Please contact your Regional Office or local administrator if you have any questions.
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