You wouldn’t think that a man (or woman) who isn’t into driving cars would be a good fit as brand ambassador for a new luxury car priced accordingly, but Cadillac is asking you to give that man a chance.
Earlier this week, Cadillac formally introduced the 2024 Celestiq, a fully-electric land yacht that should mark the marque’s return to form – and to high-end luxury. Each vehicle, which is expected to go into production in December 2023, will start at $300,000 and be fully customizable, so that impressive figure is more of a guideline than anything. The idea is to have each Celestiq owner at the wheel of their dream Cadillac, because they would have the final say in the final design.
Read Article