Our friends at DUB had this customized Lexus IS350 in their booth and it looked awesome.
What most people didn't realize was that the red color was not a custom paint job, although it sure looked like it.
It is the standard Matador Red color you can buy at the dealer.
Rumor has it that the head of Lexus USA ordered his in Matador Red.
See all the photos in our SEMA auto show gallery