Looks like normally incentive-shy Lexus will heat up rebates soon to try to avert an embarrassing loss of its luxury sales crown this year to Mercedes-Benz -- from which it stole it more than a decade ago.
As Drive On reported earlier, Mercedes moved ahead by about 3,000 cars year-to-date when September results were tallied -- and BMW was only about 5,000 behind. Both rivals outsold Lexus in the month.
Now the Wall Street Journal, quoting dealer sources, report that Lexus revealed a plan at a dealer meeting this week for rebates up to $3,000 as well as subsidized financing on certain models.
2010 Paris Motor Show Photo Gallery
Saab Factory Photo Gallery
2011 Toyota Highlander Photo Gallery
2012 Range Rover Evoque Photo Gallery
BMW Paris Preview Photo Gallery
Read Article