By pricing the coming hybrid version of the luxury MKZ (due in showrooms this fall) at $35,180, the same price as its gas counterpart, Lincoln may be starting a trend toward erasing the price premium for gas-electric drivetrains.
Asked if the move announced on Thursday morning could anticipate a similar price equalization in other models, Chantel Lenard, the Ford group marketing manager, said, “What we’re announcing is really focused on Lincoln, and it’s a strategy for our premium brand. By pricing the two models the same, we hope to get new customers into the 2011 Lincoln MKZ.”
2010 Mercedes-Benz E63 AMG Photo Gallery
2011 BMW X3 Photo Gallery
Fisker Karma VIP Sneak Photo Gallery
4th Of July SoCal Style Photo Gallery
2011 Panamera and Cayenne V6 Launch Photo Gallery
Read Article