Backseat branding is easy. Porsche? Sports cars. Ford? Sedans. Hummer? Assault rifles. Maserati? Who knows? The company likes to promote a philosophical connection to its distinguished racing heritage. But Masertai’s competitive heyday ended in 1957, when the Marquis de Portago’s Ferrari somersaulted into the crowd at Guidizillo, triggering a vicious pan-European anti-motor sports backlash. Since then, Maserati has concentrated on making unreliable sports cars and sporting sedans. These days, the resurgent automakers builds Jaguars.
Someone should. Decades of over-breeding, in-breeding and cross-breeding have destroyed the British brand’s cachet. The dissolution of Jaguar’s identity has killed US sales, leaving an open space at the top of the luxury market for a prohibitively expensive, drop-dead gorgeous sedan with enough pace and grace to kick your cams all over the place. The Maserati Quattroporte Executive GT will rock you.
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