Tag Links: ELR, Tree Hugger


Cadillac's answer to Tesla's revolutionary electric car is not for tree-huggers.

In a profile published Monday in AdAge, Cadillac’s marketing chief Uwe Ellinghaus said the brand is positioning its new ELR plug-in electric hybrid as a luxury product that won't eat away at sales of the gas-guzzlers sold by Cadillac’s parent company, General Motors.

“Tesla teaches us a message: If you offer cars with an electric drive-train that have superb driving characteristics and a beautiful [interior], they find customers,” he said. “What doesn’t work is to position a car for people who are tree-huggers and green-wash an entire brand.”

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Maybe The Problem All Along? Cadillac Says ELR Is A Status Symbol, Not For Tree Huggers

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