The vehicle will be launched in Japan in the first half of 2011 as the first product to be equipped with Mazda's next-generation gasoline and diesel engines and transmission technology, dubbed SKYACTIV. Mazda announced today that SKYACTIV is a blanket term for the company's innovative next-generation technologies that are being developed under the company's long-term vision for technology development, Sustainable Zoom-Zoom.
The SKYACTIV name is intended to reflect Mazda's desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles. To achieve this goal, Mazda has implemented an internal Building Block Strategy to be completed by 2015.
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