Mercedes will redefine the entry point to its line-up from 2024 with the arrival of an all-new compact luxury car. It will also mark the debut of a new platform and infotainment system for the brand.
Based on the firm’s forthcoming MMA underpinnings, the new all-electric compact saloon will rival Tesla’s Model 3 as the most affordable model in the Mercedes range.
Speaking to investors last year on the future of the company’s line-up, Mercedes boss Ola Källenius said: “The entry point to the Mercedes brand in the future will be a different one than it is today.” On top of this, a strategy presentation showed that the company plans to reduce its ‘portfolio of variants’ (understood to mean bodystyles) in the ‘entry luxury’ class from seven to four, raising prices as well.
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