SAN DIEGO, CA., May 2, 2010 -- Premium Swiss watch manufacturer Bell & Ross has renewed the ground breaking branding campaign on the automotive social media leader, AutoSpies.com.
AutoSpies.com has partnered with Bell & Ross in transitioning the traditional style offline sponsorships of ‘Official time’ campaigns seen at the Olympics and key sporting events, into the world of social media.
“Auto Spies helped us get ahead of the curve years ago when blogging burst onto the scene and now empowers us to take advantage of the phenomenon now occurring in social media. It allows us to showcase our brand to these trend influencers on the leading automotive social network, in a new and clever way. Our previous campaigns with AutoSpies.com produced some of the best results in the history of our company and they have been a pleasure to work with", said Alexandra Castro, PR & Advertising Manager, for Bell & Ross USA.
“We’re extremely pleased that Bell & Ross has renewed this innovative placement for the fourth time in four years. It showcases our inventive ways to market the world’s most prestigious brands to the most affluent communities in all of social media. It also doesn’t hurt that we are huge fans of the Bell & Ross brand and own a number of their models. In many ways I feel Bell & Ross is the Apple of the watch world, by constantly innovating with contemporary designs yet keeping the operational functionality classic”, said Donald Buffamanti, CEO and Founder of AutoSpies.com.
The Bell & Ross Timestamp is placed in every article and blog published on AutoSpies.com in the article header and a virtual B&R timepiece displaying the current time, is positioned in the top right corner of the AutoSpies.com website.
The campaign runs until July of 2012.
For Further Information Please Contact:
Donald Buffamanti donald@autospies.com
Web Site: http://www.AutoSpies.com
For further info about Bell & Ross:
http://www.bellross.com
About Bell & Ross:
The Bauhausian “form follows function” aesthetic stems from the company’s origins. In 1992, a team of designers and specialists of aircraft and space controls joined with a set project: to create watches perfectly suiting a professional use. Their will: to be part of the great swiss watchmaking tradition while meeting the demands of men facing extreme situations. Nowadays, astronauts, pilots, divers or bomb disposal experts use Bell & Ross watches as tools used for their missions. Bell & Ross watches are sold in exclusive stores throughout 45 countries.
About AutoSpies.com:
Founded by Donald Buffamanti former SVP of MP3.com and former Technical advisor to the President of Apple Computer, Canada and Greg Flores, co-founder of MP3.com, the two spy chiefs have built a network of thousands of industry employees, analysts, dealers and car fanatics who routinely leak information—spy photos, next generation product plans, unpublished rebates, and performance failures—to their news service. According to Buffamanti, “The information that affects buying decisions in this current marketplace is fluid and can change daily. Through exclusive editorial content and up-to-the minute blog commentary, AutoSpies.com™ provides consumer’s insider knowledge that helps level the playing field with dealers and private sellers. Armed with this up to date information, buyer’s can make better choices and negotiate the best price possible.”
The AutoSpies.com™ phenomena has been covered by automotive analysts and reporters at the Wall St. Journal, Fox News, Your World with Neil Cavuto, CNN, USA Today, Variety, DUB magazine and is one of the highest ranked auto information sites on Google, Yahoo, MSN and other major search engines.
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