Jeep Grand Cherokee L is a new attempt of the brand to go upscale and rival with German premiums? Can it be considered a rival to #BMWX7?
I believe Jeep wants to be positioned in the middle between mainstream and premium brands. This can be a good or a bad thing depending on how the pricing is managed. The strategy is likely to work in North America and the Middle East, but it won’t be the case in China and Europe.
On STYLE ONLY, WHO wins THIS war?
Look at the side by side photos and discuss...