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In response to the decline of its sales since 2006, Toyota’s Scion youth brand is adding two brand-new vehicles in its lineup, including a sporty coupe that is worth at least $20,000. The company is also reaching out to areas like the "death metal" music scene in order to expand its underground cultural reach. The increasing popularity of social

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Scion planning new models in order to adapt to the U.S. market and improve sales

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