Tesla Motors Inc.’s unveiling of the Model 3 this week was a testament to what many already knew: Not all automakers are created equal.
The hype and anticipation leading up to the Thursday night unveiling was unlike anything the auto industry has ever seen, with thousands lining up to place a $1,000 deposit for the all-electric car, sight unseen. That led to more than 115,000 Model 3 orders on the first day of ordering for the $35,000-plus car, Tesla said.
“I don’t think the rules of the auto industry necessarily apply to Tesla on any level,” said Matt DeLorenzo, managing editor for Kelley Blue Book’s KBB.com. “Whether it comes to marketing, sales, production or keeping promises of when a vehicle is going to go on sale, it’s clearly a double standard here.”
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