Fifty-five years after Toyota became the first Asian automaker to sell cars in the U.S., the Far East has climbed to the top of the mountain with American car buyers.
In fact, Asian brands have surpassed the Big 3 in sales this year. It’s a reflection of the resurgence by Japanese brands following last year’s earthquake and tsunami. It also shows a new reality for Detroit where a trimmed down Big 3 with fewer brands is finding it tougher to win over American car buyers.
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