BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.
Kirshenbaum Bond Senecal & Partners, appointed in August by BMW as its lead agency in the United States for national brand creative work and ads for BMW dealers, has produced a new 30-second television spot that will have its premiere on NBC’s broadcast of the N.F.L.’s wild-card games.
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