As the price of fuel has risen, the Australian car market has seen a massive shift away from large cars and towards more fuel efficient, medium sized models. The market is currently dominated by vehicles like the Mazda6, the Honda Accord, the Hyundai Sonata and in particular, the Toyota Camry. As Australia's largest passenger vehicle brand, Toyota has long enjoyed segment-leading sales with the Camry, and although it's not a sexy choice, Toyota's mid-sized sedan represents a smart purchase, with high re-sale value, good fuel economy and Toyota's reputation for outstanding reliability.
But leading the medium sized car market isn't enough for Toyota. For years, they've had ambitions to take the Falcon and Commodore down a peg or two in the large car market by offering a variety of V6 Camry models, as well as introducing the Avalon in 2000. But thus far, any attempts at Toyota breaking into the large car market have ranged from limited to laughable. Enter the all new Toyota Aurion -- an Australian built, V6 powered, front-wheel drive sedan that can be considered either a largish medium-sized car or a smallish large-sized car. Toyota sees the Aurion as a game-changing, fuel efficient, V6 family car that has what it takes to knock the Falcon and Commodore of their high horses.
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