Dressed in a racing suit, Akio Toyoda, 55, comes across as a man of the people.
And not only of the people who work in the industry that his company dominates.
His frequent appearances behind the wheel of fast cars at race tracks, both in Japan and elsewhere in the world, seem designed to appeal to Toyota's customers as well.
"I have travelled repeatedly to the Nurburgring to understand European auto culture," grins the president and chief executive the world's largest carmaker by volume. "We have a lot to learn."
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