Centennials might be a tough nut to crack, since most individuals of the "Generation Z" don’t have the means to buy a car yet, but Toyota reckons it knows what the next generation of buyers want.
So, the Japanese car manufacturer teamed up with Clemson University’s International Center for Automotive Research (CU-ICAR), and created an innovative, flexible concept, called uBox, intended to appeal to the aforementioned generation.
The project – called Deep Orange – was designed, engineered and hand-built by graduate students, immersing them into every aspect of automotive development – from market research and design studies to engineering design and manufacturing.
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