The Toyota Tundra has long been regarded as a tough, durable and reliable 1/2-ton pickup. Rumor has it from sources in the truck industry that a new HD – still 1/2-ton – truck is in development. The belief is that Toyota sees a market for HD 1/2-ton truck. They maybe right with the new ginormous towing capacities of 3/4- and 1-ton pickups and subsequent high prices points. Consumers could be wanting something new. Yet, there are several challenges to such a pickup.
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