The recession has presented marketing executives around the world with the toughest test of their careers. Some brands have prospered amid the hard times—or at least held their own. Others have slipped a surprising number of places on our ninth annual ranking, compiled by consultancy Interbrand. But for seven brands, impressive performances saw them race up the charts to take their place on this year's list. Here are the numbers behind the rankings.
Rank Name Brand value (Billions $US)
1 Coca-Cola 68,734
2 IBM 60,211
3 Microsoft 56,647
4 GE 47,777
5 Nokia 34,864
6 McDonald's 32,275
7 Google 31,980
8 Toyota 31,330
9 Intel 30,636
10 Disney 28,447
11 Hewlett-Packard 24,096
12 Mercedes-Benz 23,867
13 Gillette 22,841
14 Cisco 22,030
15 BMW 21,671
16 Louis Vuitton
17 Marlboro 19,010
18 Honda 17,803
19 Samsung 17,518
20 Apple 15,443
21 H&M 15,375
22 American Express 14,971
23 Pepsi 13,706
24 Oracle 13,699
25 Nescafe 13,317
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