We should have seen this coming. First Volkswagen revives the Beetle (yeah, okay, it's somewhat of a success), then it rebadges all incoming Golf Mk. V's as "Rabbits", then Scirocco gets its second coming. What can get worse?!
Well, a lot, actually. The production Up! concepts shown at the Frankfurt, Tokyo, and Los Angeles auto shows (in that order) will not be badged as "Up!". No, they will, according to VW executives, be called "Lupo" when they debut as production-spec models sometime in 2011. Supposedly "Up", like the IROC concept shown in 2006 at Geneva, are the middle letters of "Lupo", just like "IROC" are the middle letters of "Scirocco". Who knew?!