The VW Beetle is cute as a bug. Unique and recognizable, it’s an icon of affordable personal transportation. What it hasn’t been: manly.
Once intended as a ride for the common man, it had become a model that put the driver’s masculine reputation at risk. So the new version of the two-door was redesigned last year with a more angular, sporty look to attract more male shoppers. TV ads show a Beetle-driving guy getting a high-five from a beautiful woman and a fist-bump from a tough-looking dude on a motorcycle.
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