The next crop of Volkswagens coming to the U.S. will bare their teeth and flex their muscles to convey a more aggressive design message aimed at American consumers. They also will include a new small crossover with a footprint similar to the Golf hatchback, VW executives say, that could arrive in the U.S. in late 2017.
The new design strategy is the result of a more market-focused approach that is forcing Volkswagen to venture beyond the conservative styling that has worked so well for it in Europe and China but failed to inspire much passion for the brand in the U.S., where it has been present for more than 65 years.
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