Volvo is considering adding a rival to BMW's Mini and the Audi A1. If that happens, the Swedish automaker would need a partner to share the costs, as well as a smaller engine, which would probably be made in cooperation with parent Zhejiang Geely of China, Volvo CEO Jacoby told Automotive News Europe in an interview.
The Volvo boss said premium-car buyers are willing to spend extra even for subcompact-sized cars. "Premium customers no longer define luxury based on the size of the car or number of cylinders, there are other attributes which will come into play," he said.
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