As the American demand for trucks and SUVs grows, Fiat Chrysler Automobiles NV decided to turn the attention of millions elsewhere by focusing on the sleek Alfa Romeo Giulia sedan in its trio of Super Bowl commercials.

"Some cars take your breath away," said a female voice-over in the company's third commercial, which aired in the fourth quarter on Sunday evening. "Only one gives it back."

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Was It Worth It? Alfa Romeo Spends Over $19 Million Introducing The Brand With Superbowl Ads

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