The Ford Atlas concept from the Detroit Auto Show, which gives a first glimpse of the all-new, next-generation versions of the F-150 pickup, has a lot of tech and design ideas packed into it. But truck shoppers often need to think about horsepower, torque, payloads, and pulling power first and foremost. So perhaps just as noteworthy is what Ford pointed to under the hood: a next-generation turbocharged 'EcoBoost' engine. Ford Motor Co. has sold about 43 percent of its current light-duty pickups with the EcoBoost V-6, which made its debut for 2011, and it says that its 3.5-liter EcoBoost F-150 sales alone were greater than some rival full-size truck models' entire lineup. And the majority of F-150 models are now ordered with a V-6.
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