One company’s crisis is another’s gold mine.
In the case of Hyundai, the gold mine keeps getting deeper.
First, the automaker saw sales increase in 2009 by 8 percent, when the rest of the industry was in crisis and sank about 20 percent. Hyundai’s market share went from 3 percent all the way up to 4.2 percent.
Hyundai, I think, owes a very large thank you to the U.S. economic crash. And now it has someone else to thank:
around 6% of Hyundai’s trade-ins were Toyotas. Now, that number has jumped up to 11%. Toyota is the brand most Hyundai buyers shop against.
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