Iconic American brands like Tiffany's and Cadillac continue to sponsor Californian skier Eileen Gu, the poster girl of the Beijing 2022 Winter Olympics despite her turning her back on Team USA to instead represent China and promote the Games for them worldwide.
Despite competing as an American for most of her youth career in freestyle skiing, Gu will this year compete at the Olympics for China and she is now promoting the event for the Chinese.
In interviews, she doesn't seem to recognize or discuss the huge conflict of representing one of America's longest-standing foes while still cashing in on her celebrity.
Read Article