The debate has been raging since the introduction of the 7-series about why the BMW design is the way it is.
Are they crazy?
Why are the alienating thousands of buyers who think the new designs aren't what the doctor ordered?
Those and many other questions have been driving me nuts but I finally think I have the answer.
What is the biggest potential market for BMW over the next 10 years?
Is it the current crop of BMW traditionalists?
That answer is a flat NO.
The biggest market upside potential for BMW is China, Japan and the rest of Southeast Asia.
Hence, the decidedly 'Asian/contemporary' look of the new designs.
Just look at the rear of the next 3-series:
Maybe they're not so dumb after all...maybe it's all of us traditionalists that need an attitude adjustment?
We'd love to hear your opinion...