Will the BMW X3 be a sales success?
We examine
When the X3 was introduced the Spies predicted it would become a very succesful vehicle for BMW. The only question we ask is... Will it become so successful, that it could impact sales of the 3-series sedans? We say yes and no...yes some 3-series buyers will opt for the X but new buyers who never would consider BMW, will show up in showrooms and end up buying other products.
Here is some initial data that supports our prediction:
BMW X3 Sold Out in the UK
BMW GB has taken almost 4,000 advanced orders for the X3, eight months before the compact SUV goes on sale in Britain.
The US-built X3 hits the showrooms next May, and total sales for 2004 are expected to be in the region of 6,000. “We could well be sold out before we even reach the start of sales,” admitted a BMW insider. Those 4,000 advanced orders are all “firm commitments” with dealers taking deposits.
The X3 will launch with 2.5 and 3.0 litre petrol versions with a 2.0 diesel joining the line-up next autumn. Prices for the 2.5 will start at £28,615 on the road and £32,015 for the 3.0 litre.
Source: Interchange News Agency
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