When Tesla was founded 16 years ago, the idea of electric cars competing, let alone replacing gas guzzlers, seemed far fetched. But more recently, falling battery prices, pressure from governments such as China to reduce pollution through a shift to electric vehicles and an increasing focus on climate change more broadly have heightened expectations that adoption might be attainable.
Tesla wasn’t the first car maker to embrace electric cars. GM seemed to be cutting a new path in the 1990s with the development of the EV1 only to be cast as a villain when it killed off the two-door car years later to the anger of loyal California customers.
TIP: This excellent article on the WSJ is behind a paywall that can easily be circumvented by using any local Starbucks WiFi. It is worth the read when you are waiting for your morning beverage, after all can you thing of a better way to start your day than Autospies and a cup of coffee?
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