Like any auto company Audi has had its ups and downs.
A few years ago they were on top of the world on a great upward climb.
R8, A7, Q5 ALL hot. And the competition was getting worried.
Because not only were sales gaining but the mindshare of who was the 'must' luxury brand to but was looking more and more like Audi.
But boy do things change fast...Especially, when Elon Musk comes into the picture.
The e-Tron is DOA and was doing nothing before the pandemic. IMAGINE, how bad sales will be for April. R8, no one cares anymore. New A8, hideous, inside and out. Looks like a Buick Park Avenue. A6, older than dirt.
So if you look at the more popular selling Audi models lately, the ONLY one that still seems to be selling in good numbers is the Q5 small SUV. Makes sense, people love small suv's and crossovers and the Q5 really fits the bill. But its been out SO DAMN LONG with no meaningful changes or redesign.
So we ask WHY THE HELL IS IT TAKING SO LONG to bring out an all new, redesigned Audi Q5? ESPECIALLY, seeing it's a bread and butter product for them.