The racist ad appeared on social media last month, and showed a giant white hand manipulating a black man like a marionette. Volkswagen eventually pulled the ad and launched an internal investigation. The company released the results of that investigation today, which are illuminating but perhaps in not all the ways VW intended.
Usually in situations like this, I’m inclined to believe a broader marketing conspiracy is at play but the bluntness of the ad, Volkswagen’s subsequent response, and Volkswagen’s, uh, history
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