Ford Motor Co next week will show the next generation of its brawny F-150 pickup truck that offers a new sleeper-seat feature and over-the-air software updates in a machine Ford is counting on to help pay off coronavirus-related debts.
The new F-150, part of the best-selling vehicle line in the United States, accounts for $50 billion in annual revenue, and a significant share of Ford’s annual profit. While Tesla Inc and General Motors have moved faster on over-the-air software upgrades and high-speed in-vehicle data networks, the new F-150 will bring such technology squarely into the mainstream.
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